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Research papers

Interactive PC technology in consumer panel research

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different tools. An example of possible applications is...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Jennifer Hubber, Renato Mannheimer
Company: Nielsen
September 1, 1997
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Citation

Hubber and Mannheimer (1997a, September 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research-5098