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Interactive PC technology in consumer panel research

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Company: Nielsen

Authors: Jennifer Hubber, Renato Mannheimer

Abstract:

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different tools. An example of possible applications is shown using data from the socio- political observatory based on computer assisted self interviewing (CASI) applied to the panel.

Jennifer Hubber

Author

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Renato Mannheimer

Author

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Research Papers

Interactive PC technology in consumer panel research

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: Jennifer Hubbe, Renato Mannheimer

 

August 1, 1998

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Citation

Hubbe and Mannheimer (1998a, August 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research


Research Papers

Use of multiple technology platforms in consumer panels

Catalogue: ESOMAR Panel Research Conference 2005

Author: Dinko Svetopetric

Company: GfK

April 17, 2005

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Citation

Svetopetric, D. (2005a, April 17). Use of multiple technology platforms in consumer panels. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/use-of-multiple-technology-platforms-in-consumer-panels


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PC inf+act

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Thomas R. Ottinger

Company: Nielsen

June 15, 1987

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Citation

Ottinger, T. R. (1987a, June 15). PC inf+act. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/pc-inf-act


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Citation

Hubber and Mannheimer (1997a, September 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/pc-inf-act