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Interactive PC technology in consumer panel research

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Company: Nielsen

Authors: Jennifer Hubber, Renato Mannheimer

Abstract:

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different tools. An example of possible applications is shown using data from the socio- political observatory based on computer assisted self interviewing (CASI) applied to the panel.

Jennifer Hubber

Author

This is a long description of some author details.

Renato Mannheimer

Author

This is a long description of some author details.

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Citation

Hubber and Mannheimer (1997a, September 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research-5098