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Research papers

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW
Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier
September 22, 2016
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Citation

Kurz, McIlvenna, Taylor, Murray and Guerrier (2016a, September 22). Gen X today. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/gen-x-today-8872


Videos

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW
Authors: Anna Noel Taylor, Christian Kurz, Emma Murray, James Guerrier, Jo McIlvenna
June 15, 2016
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Citation

Taylor, Kurz, Murray, Guerrier and McIlvenna (2016a, June 15). Gen X today. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/gen-x-today


Research papers

Kids of today and tomorrow

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carlos Garcia, Jo McIlvenna
April 4, 2014
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Citation

Garcia and McIlvenna (2014a, April 04). Kids of today and tomorrow. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow


Research papers

The next normal

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get bigger this was...

Catalogue: Congress 2013: Think Big
Authors: Carlos Garcia, Jo McIlvenna, Christian Kurz
September 26, 2013
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Citation

Garcia, McIlvenna and Kurz (2013a, September 26). The next normal. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-next-normal-8080