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Barzilay, J. (2004a, May 11). Sustainable motivation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sustainable-motivation-6355
Verhallen, van Onzenoort and Barzilay (1989a, June 15). Typology versus segmentation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/typology-versus-segmentation