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Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/new-product-development-in-an-evolving-market
Dickens and Wilkinson (1974a, December 04). Gatsby. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/gatsby