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van der Vegt, J. (1998a, June 15). Higher added value from marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/higher-added-value-from-marketing-research
Maiani, Van Scbijndel and van der Vegt (1987a, September 01). From clay model to consumer satisfaction. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-clay-model-to-consumer-satisfaction