You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Jorge Karol.
ANA has found 340 results for you, in
546 ms.
Currently showing results 244 to 252.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The changing role of the branch office in supporting brand image and customer loyalty
This paper discusses how the role of the branch office needs to be recast in order 1) to complement, not compete with, electronically delivered services; and 2) to better support the significant number of self-directed investors, including a growing...
Catalogue: ESOMAR Conference on Financial Services 2005
Author: Nino DeNicola
February 1, 2005
Research papers
Developing winning strategies for consumers of all ages
This paper describes the work conducted by Brand Keys, Inc. and MGN Limited to develop an internationally validated tool that allows marketers to develop winning brand strategies based upon crafting strategies that are able to meet or exceed...
Catalogue: ESOMAR Conference On Age 2005
Authors: Robert Passikoff, Kerry O'Connor
Company: Brand Keys, Inc.
January 30, 2005
Research papers
Life frames®
This paper discusses a new qualitative research approach to win meaningful insights in young consumer markets.The tool Life Frames® is based on the understanding that the consumer's demands are driven by situational needs and wants. It utilises...
Catalogue: ESOMAR Conference On Age 2005
Author: Axel Dammler
Company: iconkids & youth international research GmbH
January 30, 2005
Research papers
Hide n' seek
This paper explores a major issue facing brands and organisations - the need to stimulate fresh thinking and prepare for tomorrow's market.The paper demonstrates how a creative research design involving semiotics makes it possible to understand...
Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: James Potocki, Lyn McGregor
November 28, 2004
Research papers
Category management
This paper describes the Category Management methodology used through Consumer Panel information in different countries in Latin America (Argentina, Brazil and Chile), aimed at opportunities for manufacturers and retailers in the search for the best...
Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Ana Cláudia Hernandes Fioratti, Dionisio Seissus GarcÃa
October 24, 2004
Research papers
Cool
Having followed the implementation of a project conducted in eight European countries under the coordination of Research International UK which identified cool brands in six product categories, we decided on a similar project in order to understand...
Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Paulo Carramenha, Helena Palla, Paula Felice
October 24, 2004
Research papers
Strategies for growth
As an industry, market research is well placed to meet one of the most pressing needs of the modern company's CEO - understanding how to grow the business.To do this, however, requires a different approach to using consumer data. This paper examines...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: John Madell
September 19, 2004
Research papers
Market research: A new generation on the go
This paper shows how the market research department role can be transformed from being a mere provider of data that brings limited value, into becoming a strategic partner that offers crucial consumer insight and enables sound business...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Corinne Rosinski
September 19, 2004
Research papers
