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Lannon, J. (1999a, September 01). Three cultures of international marketing . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/three-cultures-of-international-marketing-
Lannon, J. (1991a, June 15). Developing brand strategies across borders. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/developing-brand-strategies-across-borders
Lannon, J. (1986a, June 15). The contribution of qualitative methodology to creative advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-contribution-of-qualitative-methodology-to-creative-advertising
Lannon and Cooper (1983a, June 15). Humanistic advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/humanistic-advertising