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Humanistic advertising

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Company: QRi Consulting Ltd.

Authors: Judie Lannon, Peter Cooper

Abstract:

This paper deals with the effects these models and the metaphors they represent have had on research practice. We suggest a new set of models and fresh metaphors to produce research that satisfies the needs of creative people and which more accurately reflect the ways consumers deal with advertising.

Judie Lannon

Author

This is a long description of some author details.

Peter Cooper

Author

This is a long description of some author details.

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Citation

Lannon and Cooper (1983a, June 15). Humanistic advertising. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/humanistic-advertising