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Humanistic advertising

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Company: QRi Consulting Ltd.

Authors: Judie Lannon, Peter Cooper

Abstract:

This paper deals with the effects these models and the metaphors they represent have had on research practice. We suggest a new set of models and fresh metaphors to produce research that satisfies the needs of creative people and which more accurately reflect the ways consumers deal with advertising.

Judie Lannon

Author

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Peter Cooper

Author

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The contribution of qualitative methodology to creative advertising

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Judie Lannon

 

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Citation

Lannon, J. (1986a, June 15). The contribution of qualitative methodology to creative advertising. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-methodology-to-creative-advertising


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Decoding medical advertising

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Peter Cooper

Company: QRi Consulting Ltd.

February 27, 1985

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Citation

Cooper, P. (1985a, February 27). Decoding medical advertising. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/decoding-medical-advertising


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Advertising works

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Authors: Theodore Nowak, Seymour Smith

Company: The Coca-Cola Company

June 15, 1971

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Citation

Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/advertising-works


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Citation

Lannon and Cooper (1983a, June 15). Humanistic advertising. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/advertising-works