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Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment (German). ANA - ESOMAR. Retrieved July 02, 2024, from
Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment. ANA - ESOMAR. Retrieved July 02, 2024, from
Lewandowski, R. (1988a, September 01). The effective use of the tools of analysis by marketing-mix. ANA - ESOMAR. Retrieved July 02, 2024, from
https://ana.esomar.org/documents/the-effective-use-of-the-tools-of-analysis-by-marketing-mix
Morgan and Bond (1988a, June 15). The need for the integration of market potential and pricing micro-models. ANA - ESOMAR. Retrieved July 02, 2024, from
Böcker, F. (1988a, June 15). Computer-assisted decision analysis for better product designing and pricing. ANA - ESOMAR. Retrieved July 02, 2024, from
Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved July 02, 2024, from
https://ana.esomar.org/documents/promotional-pricing-effects
Ehrenberg and England (1987a, October 26). Generalising a pricing effect. ANA - ESOMAR. Retrieved July 02, 2024, from
https://ana.esomar.org/documents/generalising-a-pricing-effect
Katz and Leon (1987a, October 26). The price audit. ANA - ESOMAR. Retrieved July 02, 2024, from
https://ana.esomar.org/documents/the-price-audit
Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved July 02, 2024, from
https://ana.esomar.org/documents/brand-price-trade-off-