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Research papers

Marketing in the realm of purchasing

The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research...

Catalogue: The European Marketing Research Review 1969
Author: Jurgen H. Lietz
August 1, 1969
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Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing