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Marketing in the realm of purchasing

Date of publication: August 1, 1969

Catalogue: The European Marketing Research Review 1969

Author: Jurgen H. Lietz

Abstract:

The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research consists in the analysis and unremitting observation of the individual markets.

Jurgen H. Lietz

Author

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Research Papers

Market research in the service of purchasing

Catalogue: The European Marketing Research Review 1971

Author: B. Schmidbauer

 

June 15, 1971

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Citation

Schmidbauer, B. (1971a, June 15). Market research in the service of purchasing. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/market-research-in-the-service-of-purchasing


Research Papers

Measuring and measurables in purchasing decisions

Catalogue: The European Marketing Research Review 1966

Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner

 

August 1, 1966

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Citation

Neffe, Girardi and Steiner (1966a, August 01). Measuring and measurables in purchasing decisions. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions


Research Papers

Industrial purchasing

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: M. Haines

 

June 15, 1972

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Citation

Haines, M. (1972a, June 15). Industrial purchasing. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/industrial-purchasing


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Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/industrial-purchasing