Abstract:
The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research consists in the analysis and unremitting observation of the individual markets.
This could also be of interest:
Research Papers
Market research in the service of purchasing
Catalogue: The European Marketing Research Review 1971
Author: B. Schmidbauer
 
June 15, 1971
Research Papers
Measuring and measurables in purchasing decisions
Catalogue: The European Marketing Research Review 1966
Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner
 
August 1, 1966
Research Papers
Industrial purchasing
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Haines
 
June 15, 1972
