Back

Marketing in the realm of purchasing

Date of publication: August 1, 1969

Catalogue: The European Marketing Research Review 1969

Author: Jurgen H. Lietz

Abstract:

The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research consists in the analysis and unremitting observation of the individual markets.

Jurgen H. Lietz

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Market research in the service of purchasing

Catalogue: The European Marketing Research Review 1971

Author: B. Schmidbauer

 

June 15, 1971

×

Citation

Schmidbauer, B. (1971a, June 15). Market research in the service of purchasing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/market-research-in-the-service-of-purchasing


Research Papers

Industrial purchasing

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: M. Haines

 

June 15, 1972

×

Citation

Haines, M. (1972a, June 15). Industrial purchasing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/industrial-purchasing


Research Papers

Measuring and measurables in purchasing decisions

Catalogue: The European Marketing Research Review 1966

Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner

 

August 1, 1966

×

Citation

Neffe, Girardi and Steiner (1966a, August 01). Measuring and measurables in purchasing decisions. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions