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Marketing in the realm of purchasing

Date of publication: August 1, 1969

Catalogue: The European Marketing Research Review 1969

Author: Jurgen H. Lietz

Abstract:

The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research consists in the analysis and unremitting observation of the individual markets.

Jurgen H. Lietz

Author

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Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing