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Research papers

Aditorial dreams experience made with testing of programs and "aditorials"

Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Karl Georg Musiol
Company: GfK
June 15, 1987
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Citation

Musiol, K. (1987a, June 15). Aditorial dreams experience made with testing of programs and "aditorials". ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/aditorial-dreams-experience-made-with-testing-of-programs-and-aditorials-