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Aditorial dreams experience made with testing of programs and "aditorials"

Date of publication: June 15, 1987

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Company: GfK

Author: Karl Georg Musiol

Abstract:

Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an explicit reference to the advertiser, i.e. sponsorship-programs, advertising quiz-programs and co-productions.

Karl Georg Musiol

Author

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Citation

Musiol, K. (1987a, June 15). Aditorial dreams experience made with testing of programs and "aditorials". ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/revolutionising-product-testing-and-optimisation-with-artificial-intelligence