Aditorial dreams experience made with testing of programs and "aditorials"

Date of publication: June 15, 1987

Company: GfK


Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an explicit reference to the advertiser, i.e. sponsorship-programs, advertising quiz-programs and co-productions.

  • PDF
  • This could also be of interest