Aditorial dreams experience made with testing of programs and "aditorials"
Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an explicit reference to the advertiser, i.e. sponsorship-programs, advertising quiz-programs and co-productions.
- This could also be of interest