Aditorial dreams experience made with testing of programs and "aditorials"

Date of publication: June 15, 1987

Company: GfK

Abstract:

Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an explicit reference to the advertiser, i.e. sponsorship-programs, advertising quiz-programs and co-productions.

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