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Sonobe, K. (2005a, March 13). Quantifying brand experience value. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quantifying-brand-experience-value
Kobayashi, K. (2005a, March 13). Users attitudes toward return on marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/users-attitudes-toward-return-on-marketing-research
Okazaki, Corcoran and Sato (2005a, March 13). Identifying the drivers of use intention for brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/identifying-the-drivers-of-use-intention-for-brands
Zheng and Wang (2005a, March 13). Media competition and co-existence. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-competition-and-co-existence
Nakai and Onishi (2005a, March 13). Next generation TV advertisement scheduling. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/next-generation-tv-advertisement-scheduling
Zhao and Simons (2005a, March 13). Global brands and Chinese strivers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-brands-and-chinese-strivers