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Users attitudes toward return on marketing research

Date of publication: March 13, 2005

Catalogue: Asia Pacific 2005

Author: Kazuo Kobayashi

Abstract:

This paper describes the following: a short introduction of Japan's marketing research industry; future needs for marketing information among research users in Japanese leading companies; research users' attitudes toward marketing research and marketing research data; research users' response to ROI on marketing research. Information on research users is based on mail surveys that have been conducted by the Japan Marketing Association every two years since 1988.

Kazuo Kobayashi

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Kobayashi, K. (2005a, March 13). Users attitudes toward return on marketing research. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/neighbour-and-worker-attitudes-toward-chemical-industry-issues