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Souter and Lilleengen (2005a, November 13). Welcome to Scotland. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/welcome-to-scotland
Siegel, W. (2005a, June 23). Desperately seeking ROI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/desperately-seeking-roi
Bennett and Peacock (2005a, June 21). Measuring radio's real ROI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-radio-s-real-roi
Forbes and McCall (2005a, March 13). Beyond the research repository. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-the-research-repository
Kobayashi, K. (2005a, March 13). Users attitudes toward return on marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/users-attitudes-toward-return-on-marketing-research
Perez-Duarte and Tena (2004a, October 24). A better practice approach for developing advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-better-practice-approach-for-developing-advertising
Moore and Allsop (2004a, September 19). The ROI imperative. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-roi-imperative
Tierney, M. L. (2004a, June 15). Stop writing reports!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/stop-writing-reports-
Katz et al. (2003a, September 14). A seat at the table . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-seat-at-the-table-