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Gofman and Luth (2005a, April 17). To build, or not to build? That is the question. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/to-build-or-not-to-build-that-is-the-question
Moskowitz, Gofman, Ma and Marcus (2005a, March 13). Up to speed . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/up-to-speed-
Moskowitz, Oksendal , Reisner and Krieger (2005a, February 27). Steps towards a consumer-driven concept innovation machine for 'ordinary' product categories in their later lifecycle stages. ANA - ESOMAR. Retrieved September 26, 2024, from
Moskowitz, H. R. (2005a, February 01). Co-branding opportunities. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/co-branding-opportunities
Ashman, Moskowitz and Teich (2004a, May 09). Migrating consumer research to public policy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/migrating-consumer-research-to-public-policy
Itty, Moskowitz, Gofman, Manchaiah and Marcus (2004a, March 28). Understanding and optimizing communications and the 'look'. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-and-optimizing-communications-and-the-look-
Ashman, Moskowitz, Rabino, Minkus- McKenna and Himmelstein (2004a, February 22). Consumer choice for over-the-counter drugs and supplements in the health care arena. ANA - ESOMAR. Retrieved September 26, 2024, from
Katz, Moskowitz, Gofman, Ma and Manchaiah (2004a, February 01). Dynamic package design and optimization in the Internet era. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dynamic-package-design-and-optimization-in-the-internet-era
Katz et al. (2003a, September 14). A seat at the table . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-seat-at-the-table-