Abstract:
After approximately a decade of evolution, the Internet has become an integral part of most people's lives. As a result, online market research has seen a substantial increase in market acceptance among businesses and the general public. At the heart of the phenomenal growth of online research is online panel development and management. Unlike many traditional research methods, the bulk of online research cost lies in the sample. Also, unlike traditional research methods, sampling and managing sample online, namely using panel and managing panel in most cases, is an area many researchers have little to no knowledge about. For these reasons, and to help researchers gain a better understanding of the online panel management process and business, this paper reviews and discusses the pros and cons of building versus outsourcing for online panel needs and the factors that must be considered in the decision.
Research Papers
Thriving on trust
Catalogue: Congress 2005: Making A Difference
Author: Roseanne Luth
Company: Luth Research
September 21, 2005
Research Papers
Cocktails, spirits... and all those in between!
Catalogue: Latin America 2017: #IN
Authors: Maria Alejandra Velandia, Gabriela Rojas Parias
 
June 15, 2017
Research Papers
The interaction between media, technology and youth (Spanish)
Catalogue: Latin America 2005
Author: Nora D'Alessio
 
October 23, 2005
