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Research papers

Inmarsat

Inmarsat is one of a new genre of global, ingredient brands whose potential is being opened up by the rapidly growing use of communications and information technology. This paper considers the communication and advertising issues that arise when...

Catalogue: Seminar 1996: The Big Brand Challenge
Author: Leigh Stops
June 15, 1996
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Citation

Stops, L. (1996a, June 15). Inmarsat. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/inmarsat