Abstract:
Inmarsat is one of a new genre of global, ingredient brands whose potential is being opened up by the rapidly growing use of communications and information technology. This paper considers the communication and advertising issues that arise when trying to exploit this opportunity and describes the theory and research that underpinned the final campaign.
Research Papers
While we "go create" you need to "go measure"
Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Tim Foley, Peter Magnani, Leigh Terry
Company: OMD Group
June 1, 2001
Research Papers
Forever Jung
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Giles Hedger, Leigh Morris, Raimund Schmolze
 
September 19, 2004
