Back

Inmarsat

Date of publication: June 15, 1996

Catalogue: Seminar 1996: The Big Brand Challenge

Author: Leigh Stops

Abstract:

Inmarsat is one of a new genre of global, ingredient brands whose potential is being opened up by the rapidly growing use of communications and information technology. This paper considers the communication and advertising issues that arise when trying to exploit this opportunity and describes the theory and research that underpinned the final campaign.

Leigh Stops

Author

This is a long description of some author details.

Research Papers

While we "go create" you need to "go measure"

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Tim Foley, Peter Magnani, Leigh Terry

Company: OMD Group

June 1, 2001

×

Citation

Foley, Magnani and Terry (2001a, June 01). While we "go create" you need to "go measure". ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/while-we-go-create-you-need-to-go-measure-


Research Papers

The Canadian media directors' television council commercial awareness model

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Marshall Rice, Brad Davis

 

June 15, 1993

×

Citation

Rice and Davis (1993a, June 15). The Canadian media directors' television council commercial awareness model. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-canadian-media-directors-television-council-commercial-awareness-model


Research Papers

Forever Jung

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Giles Hedger, Leigh Morris, Raimund Schmolze

 

September 19, 2004

×

Citation

Hedger, Morris and Schmolze (2004a, September 19). Forever Jung. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/forever-jung


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Stops, L. (1996a, June 15). Inmarsat. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/forever-jung