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Caller and Byfield (1999a, September 01). Managing transnational brands in times of change . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/managing-transnational-brands-in-times-of-change-
Byfield and Caller (1997a, June 15). Fitting international brands for consumers. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/fitting-international-brands-for-consumers
Caller and Byfield (1995a, June 15). Implications of changing influences on consumers for transnational brand management and communications. ANA - ESOMAR. Retrieved September 24, 2024, from