Back

Implications of changing influences on consumers for transnational brand management and communications

Date of publication: June 15, 1995

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Company: Ogilvy

Authors: Linda Caller, Sheila Byfield

Abstract:

This paper opens with some observations on the changing world of consumers with a more detailed discussion of developments in international media and the likely effects on consumers around the world. Following a review of some of the key trends affecting consumers today, the final section offers a view on how to incorporate these changing influences in the development of strategy and the management of brands and communications across country borders.

Linda Caller

Author

This is a long description of some author details.

Sheila Byfield

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Fitting international brands for consumers

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Sheila Byfield, Linda Caller

 

June 15, 1997

×

Citation

Byfield and Caller (1997a, June 15). Fitting international brands for consumers. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/fitting-international-brands-for-consumers


Research Papers

Managing transnational brands in times of change

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Linda Caller, Sheila Byfield

 

September 1, 1999

×

Citation

Caller and Byfield (1999a, September 01). Managing transnational brands in times of change . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/managing-transnational-brands-in-times-of-change-


Research Papers

Brand management and brand measurement

Catalogue: Seminar 1994: Building Successful Brands

Author: Uwe Munzinger

 

June 15, 1994

×

Citation

Munzinger, U. (1994a, June 15). Brand management and brand measurement. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/brand-management-and-brand-measurement


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Caller and Byfield (1995a, June 15). Implications of changing influences on consumers for transnational brand management and communications. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/brand-management-and-brand-measurement