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McMillan, L. D. (1992a, June 15). Do we really understand what consumers want?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/do-we-really-understand-what-consumers-want-
Le Quément et al. (1992a, June 15). Panel discussion: Design and marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/panel-discussion-design-and-marketing