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Panel discussion: Design and marketing

Date of publication: June 15, 1992

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Authors: Patrick Le Quément, Philip Wade, Daniel Bachelet, Gianpiero Benevolo, Richard Brookes, Lorne D. McMillan

Abstract:

The following paper is a ’live’ transcript of the panel discussion which concluded the New Products session. Although the discussion touches on some important areas of theory, the main emphasis is on the practical issues faced by designers, marketers and market researchers. It tackles, head on, some of the raw issues affecting the development of new car designs and this should make it especially valuable to everyone involved in this process.

Patrick Le Quément

Author

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Philip Wade

Author

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Daniel Bachelet

Author

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Gianpiero Benevolo

Author

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Richard Brookes

Author

This is a long description of some author details.

Lorne D. McMillan

Author

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Le Quément et al. (1992a, June 15). Panel discussion: Design and marketing. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/a-pint-of-lager-and-panel-membership