Back

Panel discussion: Design and marketing

Date of publication: June 15, 1992

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Authors: Patrick Le Quément, Philip Wade, Daniel Bachelet, Gianpiero Benevolo, Richard Brookes, Lorne D. McMillan

Abstract:

The following paper is a ’live’ transcript of the panel discussion which concluded the New Products session. Although the discussion touches on some important areas of theory, the main emphasis is on the practical issues faced by designers, marketers and market researchers. It tackles, head on, some of the raw issues affecting the development of new car designs and this should make it especially valuable to everyone involved in this process.

Patrick Le Quément

Author

This is a long description of some author details.

Philip Wade

Author

This is a long description of some author details.

Daniel Bachelet

Author

This is a long description of some author details.

Gianpiero Benevolo

Author

This is a long description of some author details.

Richard Brookes

Author

This is a long description of some author details.

Lorne D. McMillan

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Panel discussion

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Peter G. Rogge, Maurice Benusilho, Rolf Fröhner, Geoffrey C. Naylor, Brian M. Rooney

 

February 1, 1975

×

Citation

Rogge, Benusilho, Fröhner, Naylor and Rooney (1975a, February 01). Panel discussion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/panel-discussion


Videos

Research for all (panel discussion)

Catalogue: Insights Festival 2020

Authors: Nikki Lavoie, Babita Earle, Caroline Frankum, Daniel Jenkinson

 

September 15, 2020

×

Citation

Lavoie, Earle, Frankum and Jenkinson (2020a, September 15). Research for all (panel discussion). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-for-all-panel-discussion-


Research Papers

A pint of lager and panel membership

Catalogue: Panel Research 2007

Authors: Anne Barnsdale, Leo Malagoni

Company: Ipsos MRBI

October 28, 2007

×

Citation

Barnsdale and Malagoni (2007a, October 28). A pint of lager and panel membership. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-pint-of-lager-and-panel-membership


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Le Quément et al. (1992a, June 15). Panel discussion: Design and marketing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-pint-of-lager-and-panel-membership