Panel discussion: Design and marketing

Date of publication: June 15, 1992

Abstract:

The following paper is a ’live’ transcript of the panel discussion which concluded the New Products session. Although the discussion touches on some important areas of theory, the main emphasis is on the practical issues faced by designers, marketers and market researchers. It tackles, head on, some of the raw issues affecting the development of new car designs and this should make it especially valuable to everyone involved in this process.

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