You searched for: "Asia"
The results has been filter on Tags containing Product Testing.
ANA has found 18 results for you, in
234 ms.
Currently showing results 10 to 18.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Southeast Asia: See tomorrow, today
For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
May 19, 2015
Research papers
Taking mobile to the max in Asia
Everyone is talking about it. Many are experimenting with it. And some are even doing it. Mobile promises to reach more people, in more countries, with faster results than ever before. Mobile is especially relevant in Asia, where countries boast some...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Andrew Steel, David Rao
Company: Ipsos MRBI
May 13, 2014
Research papers
Excitement drives successful innovation in Asian markets!
The road to innovation is littered with failures. In reality, picking obvious winners isn't hard. Unfortunately, throwing away more genuinely innovative ideas is easy too! Research, in its drive to minimise risk, often fails to spot ideas which could...
Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Luc Rens, Gilbert K.W. Lee, Jeremy Lau, Rosalynn Tang
April 7, 2009
Research papers
Racing past the barriers
With the help of path breaking innovative research, TVS, a leading two-wheeler company in India, moved beyond the conventional path of functional, technical and design superiority to build a deeper connection with the consumer through the brand. Set...
Catalogue: Congress 2007: Excellence
Authors: Poonam V. Kumar, Prasad Narsimhan
Company: KANTAR TNS Malaysia
September 19, 2007
Research papers
Product launch decision testing and demand forecasting using virtual store shelves
Along with customer probes, simulated shelf testing is a method of launch decision testing for new products. It is an excellent method from the standpoint of measuring the relative power of a new product vis-a-vis competing products, and its...
Catalogue: Asia Pacific 2004
Author: Ayumi Higaki
Company: INTAGE HOLDINGS Inc.
March 28, 2004
Research papers
A virtual testing approach to improve new product success rates
Today much more knowledge about what it takes to create a successful new product is available, yet four out of five new products still fail. This paper examines some of the possible reasons for this 'lack of progress' and makes a case that challenges...
Catalogue: Asia Pacific 2004
Authors: Lionel Wang, Karl Irons, Henry Xin
Company: Market-Guide Consulting (China) Co., Ltd.
March 28, 2004
Research papers
Constant surveillance
This paper focuses on aspects of Qualitative Research, where it has played the role of Sherlock Holmes to dig deep into consumer context and generated options to crack barriers and deliver new insights.It is based on the premise that Qualitative...
Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Neerja Wable, Sharmila Das, Anand Verdhan Sinha, Harjyoti Ghai
Company: IMRB International
November 10, 2002
Research papers
The beginning?
With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy. This paper explores the consumer element of these strategies and...
Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: David Walker, Bruce Bogle, Theano Anastasopoulou
October 20, 2002
Research papers
