Abstract:
For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories in each market, only 35 products met the requirements for Distinctiveness, Relevance, and Endurance to be considered breakthrough. What are the key ingredients that make this level of success possible? How can algorithms and 3D printing bring us faster and better prediction of such breakthroughs? Learn how innovation will succeed in a demand economy and in Asia.
This could also be of interest:
Videos
Southeast Asia: See tomorrow, today
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
June 15, 2015
Research Papers
Southeast Asia
Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Emily Lewis Jones
 
June 15, 1961
Research Papers
Kids of today and tomorrow
Catalogue: Latin America 2014: Accelerating Growth
Authors: Carlos Garcia, Jo McIlvenna
 
April 4, 2014
