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Smith, A. (1991a, June 15). The media multiplier and the growing significance of scanner data. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-media-multiplier-and-the-growing-significance-of-scanner-data
Aisa and Pogliana (1991a, June 15). The multiplier effect. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-multiplier-effect