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Ward, P. (1968a, June 15). A structure in favour of the future. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/a-structure-in-favour-of-the-future
Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets
Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/trends-in-test-marketing-research