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Research papers
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Citation

Patki and Narasimha (2020a, November 02). Sustainability: Doomed if you do, doomed if you don't. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/sustainability-doomed-if-you-do-doomed-if-you-don-t


Research papers

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019
Authors: Nirupama Kaushik, Maitreyee Patki
Company: Brandscapes Worldwide
May 22, 2019
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Citation

Kaushik and Patki (2019a, May 22). Hacking the silent subconscious . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/hacking-the-silent-subconscious-