Hacking the silent subconscious

Date of publication: May 22, 2019

Catalogue: Asia Pacific 2019


We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of ethnography and the Habit Loop framework by Charles Duhigg, and fused this with evolving camera technology to pilot a study on habit formation. We want to show that by fusing research principles, methods and frameworks, a brand can understand and influence the silent subconscious, shape behaviour, and orchestrate habits.

  • PDF
  • This could also be of interest
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Consumers typology Authors: Mary Zeldenrust-Noordanus
Consumers typology (French) Authors: Mary Zeldenrust-Noordanus
Possibilities or applying branding techniques to the marketing of industrial goods Authors: Karl-Heinz Strothmann
Psycho-technology and consumer research Authors: Jack G. Field
The concept of reference-group and group influence patterns Authors: Giampaolo Fabris
The intelligent use of psychology in marketing Authors: Julia Ann Burdus
Basic research for product planning and product development Authors: Sander de Leve
Can a correlation of advertising to sales be demonstrated? Authors: Charles Einer Anderson