Abstract:
We all dream of a 'tomorrow' when we will âwake up early and go for a run', âdrink enough water', âstop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of ethnography and the Habit Loop framework by Charles Duhigg, and fused this with evolving camera technology to pilot a study on habit formation. We want to show that by fusing research principles, methods and frameworks, a brand can understand and influence the silent subconscious, shape behaviour, and orchestrate habits.
This could also be of interest:
Research Papers
Silent discussions
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Lorna Lee, Steve Bather
 
September 1, 1997
Videos
Is the future of conversation silent?
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Sarah de Caux
Company: Join the Dots InSites Consulting
November 11, 2018
Research Papers
Researching the subconscious effects of advertising
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Heather Mulholland
 
June 15, 1985
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