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Sterenberg, Taylor and Baker (2003a, December 03). Managing global brands to meet consumer expectations. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/managing-global-brands-to-meet-consumer-expectations-6259
Taylor, Baker and Sterenberg (2003a, September 14). Managing global brands to meet consumer expectations. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/managing-global-brands-to-meet-consumer-expectations
Baker, M. (1987a, September 01). Qualitative research in the US and the UK. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/qualitative-research-in-the-us-and-the-uk