Qualitative research in the US and the UK
This paper presents an overview of qualitative work as it is carried out in the US and the UK and explores differences in philosophy, style and operation between the two countries. To lend weight to these observations, the paper also provides results from a mail survey of qualitative research practitioners that was undertaken in both countries. Attitudes toward observation, recruitment, professional standards and client involvement in the data collection process are among the issues discussed.
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