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Kumar and Pani (2002a, September 22). Exploring the consumer's life and mind . ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/exploring-the-consumer-s-life-and-mind-
Kumar, Pani and Puranesh (2001a, October 28). A borderless brand . ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/a-borderless-brand-