Back

A borderless brand

Date of publication: October 28, 2001

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Poonam V. Kumar, Malini Pani, Richa Puranesh

Abstract:

This paper explores and discusses issues relating to translating values of an international Western brand to India, a market with a completely different cultural, social, historical and economic contexts.

Poonam V. Kumar

Author

This is a long description of some author details.

Malini Pani

Author

This is a long description of some author details.

Richa Puranesh

Author

This is a long description of some author details.

Research Papers

Semiology of youth fashion communication (France market 1992)

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Pierre Alexandre d'Huy, Olivier Zahm

 

June 15, 1992

×

Citation

d'Huy and Zahm (1992a, June 15). Semiology of youth fashion communication (France market 1992). ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/semiology-of-youth-fashion-communication-france-market-1992-


Research Papers

Smells like teen spirit

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Madhumita Chakraborty

Company: PepsiCo

November 13, 2011

×

Citation

Chakraborty, M. (2011a, November 13). Smells like teen spirit. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/smells-like-teen-spirit


Research Papers

Succeeding in a multi-cultural society against a monopolistic brand

Catalogue: Congress 2008: Frontiers

Authors: Anish Rajgopal, Ravi Arun Desai, Shuvadip Banerjee

 

June 15, 2008

×

Citation

Rajgopal, Desai and Banerjee (2008a, June 15). Succeeding in a multi-cultural society against a monopolistic brand. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/succeeding-in-a-multi-cultural-society-against-a-monopolistic-brand


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Kumar, Pani and Puranesh (2001a, October 28). A borderless brand . ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/succeeding-in-a-multi-cultural-society-against-a-monopolistic-brand