A borderless brand

Abstract:

This paper explores and discusses issues relating to translating values of an international Western brand to India, a market with a completely different cultural, social, historical and economic contexts.

Poonam V. Kumar

Author

This is a long description of some author details.

Malini Pani

Author

This is a long description of some author details.

Richa Puranesh

Author

This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest