Back

A borderless brand

Date of publication: October 28, 2001

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Poonam V. Kumar, Malini Pani, Richa Puranesh

Abstract:

This paper explores and discusses issues relating to translating values of an international Western brand to India, a market with a completely different cultural, social, historical and economic contexts.

Poonam V. Kumar

Author

This is a long description of some author details.

Malini Pani

Author

This is a long description of some author details.

Richa Puranesh

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Kumar, Pani and Puranesh (2001a, October 28). A borderless brand . ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/a-borderless-brand-