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A borderless brand

Date of publication: October 28, 2001

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Poonam V. Kumar, Malini Pani, Richa Puranesh

Abstract:

This paper explores and discusses issues relating to translating values of an international Western brand to India, a market with a completely different cultural, social, historical and economic contexts.

Poonam V. Kumar

Author

This is a long description of some author details.

Malini Pani

Author

This is a long description of some author details.

Richa Puranesh

Author

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Kumar, Pani and Puranesh (2001a, October 28). A borderless brand . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-home-grown-brand-