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Jefferis, de Araujo and Moreno (2017a, November 07). Digesting glocal. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/digesting-glocal
Moreno, Gitelman and Barallobre (2014a, June 15). New generation brands (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-generation-brands-spanish-
Barallobre, Gitelman and Moreno (2014a, April 04). New generation brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-generation-brands