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New generation brands

Date of publication: April 4, 2014

Catalogue: Latin America 2014: Accelerating Growth

Authors: Federico Barallobre, Natalia Gitelman, María Luz Moreno

Abstract:

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of the digital medium as a strategic tool to listen to Latin American adolescents, find out more about them and take action based on these insights. Learn how you can do the same.

Federico Barallobre

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Natalia Gitelman

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María Luz Moreno

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New generation brands (Spanish)

Catalogue: Latin America 2014: Accelerating Growth

Authors: María Luz Moreno, Natalia Gitelman, Federico Barallobre

 

June 15, 2014

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Citation

Moreno, Gitelman and Barallobre (2014a, June 15). New generation brands (Spanish). ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/new-generation-brands-spanish-


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Author: Gerd Meier

Company: GfK

January 1, 1997

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Meier, G. (1997a, January 01). A new generation Of CAPI . ANA - ESOMAR. Retrieved July 13, 2025, from


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Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship-9343


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Barallobre, Gitelman and Moreno (2014a, April 04). New generation brands. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship-9343