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Marc and Durand (1980a, June 15). The choice among media . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-choice-among-media-
Bouroche, Marc and Tenenhaus (1975a, August 01). Application of conjoint measurement to marketing problems and media research. ANA - ESOMAR. Retrieved September 23, 2024, from
Durand and Marc (1971a, June 15). The choice among media. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-choice-among-media
Marc, M. (1971a, June 15). A suggested explanation of the mechanisms of advertising. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-suggested-explanation-of-the-mechanisms-of-advertising
Durand and Marc (1971a, June 15). The choice among media (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-choice-among-media-french-
Marc, M. (1969a, June 15). The media-product survey is not a panacea!. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-
Marc, M. (1969a, June 15). The media-product survey is not a panacea! (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-french-
Marc and Bertier (1967a, August 01). The choice of media (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-choice-of-media-french-
Marc and Bertier (1967a, August 01). The choice of media. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-choice-of-media