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A suggested explanation of the mechanisms of advertising

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Marcel Marc

Abstract:

Advertising communication is not the only form of information available to the public concerning the products and brands offered it. Before attempting to determine how this advertising communication works, let us first place it in the context of other forms of information.

Marcel Marc

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Citation

Marc, M. (1971a, June 15). A suggested explanation of the mechanisms of advertising. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/a-scientific-explanation-of-the-role-of-fragrance-in-branding