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Research papers

To know you is to love you

On the basis of a program instituted by Kraft Food to better understand consumer motivations, Kraft Foods Iberia conducted a survey for one of their core categories and main brands. Through buying behavior, the group of individuals that would help...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Maria Agui, Maria Fernández
April 18, 2004
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Citation

Agui and Fernández (2004a, April 18). To know you is to love you. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/to-know-you-is-to-love-you