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Research papers

Shoppers at the heart of multi channel strategy

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop...

Catalogue: Retail 2007
Authors: Mark Burgess, Susanne Goller
Company: Ipsos MRBI
February 19, 2007
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Citation

Burgess and Goller (2007a, February 19). Shoppers at the heart of multi channel strategy. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/shoppers-at-the-heart-of-multi-channel-strategy