Shoppers at the heart of multi channel strategy

Date of publication: February 19, 2007

Catalogue: Retail 2007

Abstract:

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop multi-channel strategies. The results are based on research conducted by Ipsos in November 2006.

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