Back

Shoppers at the heart of multi channel strategy

Date of publication: February 19, 2007

Catalogue: Retail 2007

Company:

Authors: Mark Burgess, Susanne Goller

Abstract:

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop multi-channel strategies. The results are based on research conducted by Ipsos in November 2006.

Mark Burgess

Author

This is a long description of some author details.

Susanne Goller

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Consumers at the heart of innovation

Catalogue: Asia Pacific 2007

Authors: Helen Wing, Raymond Crook, Sunanda Brahma

 

March 12, 2007

×

Citation

Wing, Crook and Brahma (2007a, March 12). Consumers at the heart of innovation . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/consumers-at-the-heart-of-innovation-


Research Papers

The heart transplant

Catalogue: Congress 2005: Making A Difference

Authors: David Jenkinson, Derek Leddie, Kristin Hickey

Company: The Leading Edge

September 21, 2005

×

Citation

Jenkinson, Leddie and Hickey (2005a, September 21). The heart transplant. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-heart-transplant


Research Papers

Television usage in a multi-channel environment

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Tony Dent, Nicholas Winkfield, Sian Lloyd

 

June 15, 1987

×

Citation

Dent, Winkfield and Lloyd (1987a, June 15). Television usage in a multi-channel environment. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/television-usage-in-a-multi-channel-environment


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Burgess and Goller (2007a, February 19). Shoppers at the heart of multi channel strategy. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/television-usage-in-a-multi-channel-environment