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Ryan, C. (1989a, June 15). Brand building. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/brand-building
Blackston and Holmes (1983a, November 02). The use of transactional analysis in the development of a new brand's personality . ANA - ESOMAR. Retrieved September 22, 2024, from
van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved September 22, 2024, from