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Summary: How to triple sales through innovation in a conservative environment

Date of publication: October 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Wim van Hees

Abstract:

"Passendale" is a remarkably successful case history in the product and brand development area. Not so much due to a unique research programme but more to the external environment in which it was executed and to the results obtained.

Wim van Hees

Author

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Research Papers

How to increase sales through market research

Catalogue: Seminar 1993: Competition In Publishing

Authors: Mike Cranidge, Robin J. Birn

 

June 15, 1993

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Citation

Cranidge and Birn (1993a, June 15). How to increase sales through market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-to-increase-sales-through-market-research


Research Papers

Customer-driven innovation through online communities

Catalogue: Innovate 2010: Innovation Detonation

Authors: Julie Wittes Schlack, Andrea Harkins

Companies: Communispace Corporation, GSK

November 16, 2010

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Citation

Schlack and Harkins (2010a, November 16). Customer-driven innovation through online communities. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/customer-driven-innovation-through-online-communities


Case Studies

Innovation: Return to reality

Catalogue: Innovate 2010: Innovation Detonation

Authors: Michel Ten Donkelaar, Richard Bordenave

Companies: BVA Group, Kraft Heinz Company

November 16, 2010

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Citation

Ten Donkelaar and Bordenave (2010a, November 16). Innovation: Return to reality. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/innovation-return-to-reality


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/innovation-return-to-reality