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Summary: How to triple sales through innovation in a conservative environment

Date of publication: October 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Wim van Hees

Abstract:

"Passendale" is a remarkably successful case history in the product and brand development area. Not so much due to a unique research programme but more to the external environment in which it was executed and to the results obtained.

Wim van Hees

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/summary-how-to-triple-sales-through-innovation-in-a-conservative-environment-