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Research papers

Co-design! Zero to final specification in three days

One of the most challenging problems in product innovation and marketing is hoe to accurately and quickly translate a brand's promise trough a product concept into a product specification. This case study provides an innovative solution to this...

Catalogue: Congress 2016: #WOW
Authors: David Lundahl, Menexia Tsoubeli
Company: InsightsNow, Inc.
September 22, 2016
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Citation

Lundahl and Tsoubeli (2016a, September 22). Co-design! Zero to final specification in three days. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/co-design-zero-to-final-specification-in-three-days