Abstract:
One of the most challenging problems in product innovation and marketing is hoe to accurately and quickly translate a brand's promise trough a product concept into a product specification. This case study provides an innovative solution to this problem. InsightsNow worked with Campbell to apply behaviour science to rapidly translate thought a co-design methodology. Researchers applied behavioural techniques to identify sensory cues that are part of sensory memories which can be associated with key benefit promised by brand and products concept. This enables the rapid design of four soups for a line launched by Campbell.
This could also be of interest:
Videos
Co-design! Zero to final specification in three days
Catalogue: Congress 2016: #WOW
Authors: David Lundahl, Menexia Tsoubeli
 
June 15, 2016
Research Papers
Navigating the Epic Journey to Net-Zero
Catalogue: Congress 2024
Authors: Richard Hebditch, David Voxlin
Companies: SKIM, Transport & Environment (T&E)
January 1, 1970
