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Jeanes and Barker (2012a, November 08). Lights, camera, research, action!. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/lights-camera-research-action-
Oustrup and Jeanes (2005a, September 21). MOOD Consumption® theory. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/mood-consumption-theory