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Lights, camera, research, action!

Date of publication: November 8, 2012

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Mike Jeanes, Andy Barker

Abstract:

Even the most innovative qual methodologies tend to follow a similar path brief, fieldwork debrief, with the main consumer interaction being the groups, or ethnography or online community ... this project was different. the qual was only one part of the story the rest involved CNBC viewers, a tv studio, make-up, cameras, news anchors and a day of direct interaction between a business and its consumers.

Mike Jeanes

Author

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Andy Barker

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Citation

Jeanes and Barker (2012a, November 08). Lights, camera, research, action!. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/online-action-research