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Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-
Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users (German). ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-german-