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Harding and Ortiz (2002a, March 17). A framework for improved CRM analytics. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-framework-for-improved-crm-analytics
O'Donohue and Addison (2000a, November 01). Build strong brands and develop communications . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/build-strong-brands-and-develop-communications-